Make Words Work for You.™
The Words Work Agency • Columbus, OHGhostwriting • Brand Messaging Consultant for Purpose-Driven Brands & Leaders
Clarify Your Message
Engage Your Audience
Motivate Action
If your audience is confused about:
- what you do or what you offer
- why they should choose you over someone else
- how to engage with your products or services
. . . they’ll pay someone else to help them.
let’s make sure your brand messaging is
Well-written & Well-received.
creative direction, copy
Creative Lead & Brand Steward
Your verbal identity is just as significant as your visual identity. More than “just words” . . . it’s how your brand voice sounds and feels.
We’ll work with your team to develop brand-right standards and content – consistent with your brand personality and distinctive from your competitors.
PREMIUM GHOSTWRITING
Ideation, Concept & Execution
You’re the best at what you do, so you’re busy doing it. You don’t have time to document your thought leadership.
We’ll collaborate closely with you to understand your objectives, tone, and audience – ensuring every word resonates with authenticity and purpose.
BRAND MESSAGING
Messaging Playbook & Training
Your brand guide should do more than reference your color palette, typefaces, and logo usage guidelines.
We’ll create a sales script, a tagline, a mission statement, elevator pitch, and more – then train your team how to apply these messaging elements across platforms and from one project to the next.
Help is on the way.
Complete the form.
Use the button below to share a few details with us about what you're working on and how we can help. We'll review your information and respond within 2 business days.
Schedule a call.
We'll send you a link you can use to schedule a 30-minute discovery call - and will come prepared with follow-up questions about your project based on the form you completed.
Create a plan.
We'll discuss your needs in detail, and determine if we're a good fit. From there we'll finalize what it looks like to work together, and create a plan for crafting your brand or business messaging.
Featured Project.
Brand Design + Messaging + Guidelines
Dr. Frederic Bertley (affectionately known as Dr. B) is a renowned scholar, scientist (immunologist), educator, and the President/CEO of COSI – an award-winning science museum in Columbus, OH. He and his team are the creative minds behind Dr. B in 3 – an Emmy Award-winning animated online series dedicated to science literacy.
Project Deliverables:
• Brand Design – including logo, custom icons, color palette, and typography standards.
• Brand Messaging – including long-form & short-form brand scripts, tagline, bio, mission, vision, purpose, values and website wireframe.
• Brand Guide – includes directives for usage of all brand artifacts, imaging protocols, typography standards, and more.
• Add-ons: Professional headshots, customizable branded pitch deck, and website refresh with new home page.
Consumer Copy Stats You Should Know.
About.
• I’m Shannon, the founder & creative director of The Words Work Agency. I’m a ghostwriter, creative director (copy), and brand messaging consultant in Columbus, OH.
• I write soulful content for purpose-driven brands to communicate values, motivate teams, and inspire action that makes a difference in culture and community.
• I’m passionate about the music of language and believe in the power of narrative applied to brands and their ability to help shape our experience in the world.
• I’ve been an entrepreneur in the creative industry for almost 20 years – as a writer, strategist, storyteller, photographer, designer, and studio owner.
• I’ve worked with known brands like Gatorade and the Cincinnati Bengals – and for start-ups, solopreneurs, and emerging thought leaders.
• I love the challenge of a blank page: coming up with ideas and turning them into words, images, and designs. I’ve been telling stories in one way or another since I was a boy – my first being around a bonfire at summer camp when I was 11 years old; and my most recent while developing brand messaging for the CEO of an award-winning, nationally known science museum.
I’d be thrilled to work with you and your team! Thanks for stopping by – I look forward to hearing from you.
What People are Saying.
COVID19 created challenges for my business that ultimately forced me to pivot to a new business model altogether. Shannon Williams helped me clarify and articulate my brand messaging, guiding me every step of the way for my re-brand, and for the design/development of my new website – complete with new copy. I now have a home fitness studio where I host live, virtual training sessions with my clients! We’ll be recording content there as part of the new content strategy Shannon is helping me with. I can’t speak highly enough of him, his work ethic, or his expertise!
Prior to working with Shannon Williams, my biggest challenge was positioning myself in the marketplace. He helped me flush out the nuances of my skills, background and goals – and crystallize my brand story and message. Our work resulted in – not only a robust brand identity manual and brilliant creative assets – but the ability to negotiate deals with bigger brands. And Shannon actually joined me on those calls to help negotiate new deals. He demonstrated a superb ability to communicate my brand’s worth with conviction – and I’ve landed deals I don’t believe would have happened without him.
Shannon’s thought-provoking, entertaining writing style caught our attention on Linkedin.
Once we connected, he quickly responded to assist and invested the time to learn about our business and develop ideas on how he could help us.
We defined some high-level objectives together, and then Shannon worked his magic! He engaged with us as needed, making the creative process easy for all our stakeholders.
The result? A piece that perfectly captured the reader’s heart while reaffirming the value of our brand. We look forward to working with him again.
What You Say Matters.
How You Say it Matters More.
If your website was a plain white page with black text – no photos, video, color, logo, or specific typeface – would your customers still know it was you?
How should your brand sound? Mature or youthful? Playful or sophisticated? Economical or luxurious?
Your choices around character, purpose, tone, and language are crucial to your brand’s verbal identity and for connecting with the crowd your product or service is for.
Download this worksheet to start brainstorming around how your new brand, your brand refresh, or new content campaign should sound.
Find Your Voice
Communicate Clearly
Attract More Customers
Let's Write.
Monday – Friday | 9:00am – 6:00pm
*by appointment only
2000 S High St Suite A.222
COLUMBUS OH | 43207
*by appointment only
(email for quickest reply)
614.551.3063
hello@makewords.work
Shannon W. Williams is a copywriter, creative director, and brand messaging consultant serving Columbus, OH and beyond: Short North Artist District, Upper Arlington, Dublin, New Albany, Westerville, Hilliard, Granville, Bexley, Powell, Grandview Heights, Gahanna, Worthington, Clintonville, Pickerington, Delaware, Sunbury, Marysville, Grove City, Reynoldsburg, Groveport.